Markets and customers are, of course, at the core of any organisation's strategy.
White Maple's marketing services cover the following areas:
Marketing strategy
Comprehensive strategies for superior market performance can be developed covering market segmentation,
positioning and all aspects of the marketing mix including pricing, channels, communications, service
development and people.
Market and competitor analysis
New opportunities and potential threats can be identified when we help clients to understand current and
potential markets with new insights and different perspectives. Key dynamics and trends can be identified
and evaluated.
Commercial due diligence
Before completing on an acquisition, merger, joint venture or strategic investment, you may require
commercial due diligence. Our services include, for example; customer and market referencing; competitor
analysis; identification of market drivers; trend analysis; and market sizing.
Brand management
Strong brands create value for organisations and their owners. With our help you can evaluate the strength
of your brand and those of your competitors. We can also develop strategies and plans for developing and
delivering the brand.
Service quality and service recovery
We can help to identify what service quality means to those at the receiving end and then to develop your
organisation's capabilities for delivering it. Research has shown how powerful effective service recovery can
be on customer perceptions and loyalty; we can help not only devise service recovery procedures but also
help with developing a culture that enables staff to take the initiative.
Stakeholder mapping and consultation
It's not just about customers. There are many other stakeholders that can have an influence on what your strategy
should be and on your ability to execute it. We help to map and prioritise them and then develop techniques for
the organisation to develop mutually beneficial relationships.
Relationship management
We can advise on how to develop and manage relationships with customers and other stakeholders.
Market research and surveys
We can undertake both quantitative and qualitative research and surveys to provide insights into customer
and other stakeholder needs and perceptions, and also to measure market performance.
Marketing organisation
We can help to develop the organisation's marketing function, processes and culture so that they cost
effectively support strategy development and implementation.
For examples of experience please look at some case studies.
If you would like more information about our marketing services,
please contact us.
